Logo Gobierno Canarias
A public space to understand, measure, and improve tourism in the Canary Islands.
Knowledge to act
The Canary Islands Tourism Observatory is a public tool that provides data and analysis on tourism across the islands.
Banner
Our purpose
The raison d’être of the Canary Islands Tourism Observatory
Mission
The mission of the Canary Islands Tourism Observatory is to collect and transform the archipelago’s tourism data into useful, accessible, and verified knowledge. Its goal is to provide a digital tool that supports planning, evaluation, and strategic decision-making based on evidence, driving a more sustainable, innovative, and competitive tourism model.
Vision
To be the leading platform for understanding, analyzing, and projecting tourism in the Canary Islands. A dynamic digital space connected to the Government of the Canary Islands’ data ecosystem, fostering transparency, collaboration between institutions and businesses, and the intelligent use of information to create economic, social, and environmental value.
Our values
We promote a knowledge-based tourism model, where tourism intelligence and open data are key tools for advancing toward sustainable development.
1
Transparency, Transparency, commitment to open and verified information.
2
Accuracy data .
3
Public usefulness and accessibility, oriented toward the needs of institutions, businesses, and citizens.
4
Sustainability, promoting a tourism model that protects the environment and local communities.
We are part of the global INSTO network
We collaborate with UN Tourism to measure more sustainable tourism
The Canary Islands Tourism Observatory is part of the INSTO Network (International Network of Sustainable Tourism Observatories) of the World Tourism Organization (UN Tourism). This membership provides access to comparable methodologies, harmonized measurement standards, and best practices to support decision-making and design more sustainable tourism policies.
INSTO UN Tourism logo
Your window into tourism knowledge
The Canary Islands Tourism Observatory is part of the INSTO Network (International Network of Sustainable Tourism Observatories) of the World Tourism Organization (UN Tourism). This membership provides access to comparable methodologies, harmonized measur
Transparency and data accuracy
All figures and analyses in the Observatory are based on official sources, verified methodologies, and collaboration with public and technical organizations.
ISTAC
Official statistics body of the Government of the Canary Islands
INE
National source of demographic, economic, and tourism data.
AENA
Airport manager providing air traffic and arrivals data.
Exceltur
Business association that produces reports on the tourism sector in Spain
Canary Islands Tourism
Public entity responsible for the promotion and analysis of tourism in the Canary Islands.
Turespaña
State body responsible for the international promotion of tourism and markets.